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Carolina Herrera wins Fundación MAPFRE’s Lifetime Achievement Award

FUNDACIÓN MAPFRE RECOGNIZES COMMITMENT AND INTERNATIONAL SOLIDARITY IN ITS NEW ROUND OF SOCIAL OUTREACH AWARDS

  • Other winners included: Fundación Integra (Best Organization in Social Causes), Doctors without Borders’ hospital train in Ukraine (Best Project or Initiative Given its Social Impact) and Bodega Matarromera (Best Initiative in the Agriculture Sector).
  • Her Majesty Queen Sofía of Spain will preside over the prize-giving ceremony for these international awards on Thursday, October 6 in Madrid.
  • The overall allocation made to the awards is 120,000 euros.

 

Recognizing the efforts of the individuals and organizations who dedicate their time and efforts to achieving a better, fairer, and more equal world and whose generosity and dedication sets an example for society.

This is the objective of the new edition of the Fundación MAPFRE Social Outreach Awards, which honor the individuals and institutions who have undertaken outstanding scientific, cultural, and social actions for the benefit of society.

The prizes, with a total endowment of 120,000 euros (four prizes of 30,000 euros each), will be presented on Thursday, October 6, in a ceremony presided over by Her Majesty Queen Sofía of Spain at the Casino de Madrid.

A total of 1,432 candidacies have been received for this year’s edition, up by 17% from the previous year, mainly from Europe, the United States, and Latin America.

Among them, the following winners were chosen:

Carolina Herrera. The José Manuel Martínez Martínez Lifetime Achievement Award

The jury has sought to acknowledge the professional and personal path of Carolina Herrera (Caracas, 1939), a world-renowned business woman and fashion designer, who founded her own label in 1981, at the age of 42. Her brand, encompassing fashion, accessories, fragrances, and makeup, is one of the top luxury brands worldwide, with a presence in over 140 countries.

The Carolina Herrera brand has collaborated and continues to collaborate with institutions dedicated to the fight against malnutrition or cancer, like Fundación Aladina, and those that promote child welfare and women’s empowerment, mainly through training. Her activities include her tireless support for the battle against breast cancer and its prevention, as well as her commitment to women’s development, fields in which she has collaborated with associations like Dress for Success, in the USA, Or Fundación Ared and Fundación Quiero Trabajo, in Spain. As a response to the pandemic, and in collaboration with the Red Cross and Red Crescent, she created the Carolina Herrera Heart for Hope initiative, raising 7 million dollars to supply medical material and psychological support to affected communities in countries all over the world.

Fundación Integra. Award for Best Organization in Social Causes

The jury has chosen this organization, with more than 20 years of experience, for its commitment to social inclusion and the creation of second opportunities, and its commitment to helping people at risk of severe social exclusion and disabled people to take back the reins of their lives through job placement.

The aim of this institution, which to date has employed more than 19,500 people (70% women), is to help these individuals flourish thanks to decent jobs that allow them to recover their independence, their self-esteem, and their sense of usefulness. This is done by mediating between companies and not-for-profit organizations, achieving not only employment, but real integration in society.

 

Doctors without Borders’ hospital train in Ukraine. Best Project or Initiative Given its Social Impact.

Doctors without Borders launched this project at the end of March, shortly after the outbreak of the war in Ukraine.

The medical-humanitarian association, which last year celebrated its 50th birthday, sought a solution to offer medical support to casualties from hospitals and clinics in regions close to combat areas that had reached their capacity. To this end, in cooperation with the Ukrainian rail network and the country’s Ministry of Health, a hospital train was deployed that made it possible to transfer patients from overwhelmed Ukrainian hospitals in regions close to the front, to hospitals in the West, further away from the conflict and with more capacity, where they could receive the assistance they needed and recover with their families.

Since it began running, the train has made 53 trips and transferred 1,468 patients and 78 orphaned children evacuated from an orphanage.

Bodega Matarromera. Best Initiative in the Agricultural Sector.

The jury for this award, handed out every two years and also for the amount of 30,000 euros, has recognized Bodega Matarromera’s commitment to the land, innovation, and sustainability, a leader in the Spanish and international winemaking industry with more than 30 years of experience.

Present in six Denominations of Origin (Rueda, Ribera del Duero, Cigales, Toro, Rioja, and Ribeiro) Matarromera is a leader in R&D&I, with 10 wineries committed to respecting the environment through the construction of eco-efficient facilities, ecological agriculture, waste and water management, and use of clean, renewable energy. It is also known for promoting research projects that allow it to manufacture products that are increasingly more natural and healthier, like WIN, a non-alcoholic wine made at Bodega Win, in Valbuena de Duero. Its commitment to its rural surroundings is also noteworthy, with more than 100 employees, and equal opportunities and non-discrimination policies.

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Award ceremony:

10/06/2022. 19.00 hours Casino de Madrid. Calle Alcalá, 15

Press conference:

10/06/2022. 10.00 hours Casino de Madrid. Calle Alcalá, 15

Management of interviews with award winners:

AcentoenlaCé

elvira.cordero@acentoenlace.es 645 04 89 65

cristina.lomana@acentoenlace.es 639 64 64 84

MAPFRE Corporate Communication Division

Nuria del Olmo y Alejandra Fernández. ndelolm@fundacionmapfre.org; and alejandra@fundacionmapfre.org. Tel. 606537889 and 690049112

For more information:

https://www.fundacionmapfre.org/premios-ayudas/premios/premios-fundacion-mapfre/

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